Full SEO Pricing Table
| Category | Service | Price |
|---|---|---|
| One Off | SEO Audit | £200 – £1,2000 |
| One Off | Technical SEO Fixes | £300 – £3,000+ |
| Monthly | Small Business SEO | £99 – £199 / month |
| Monthly (Popular) | Growth Focused SEO (Most Popular) | £199 / month |
| Monthly | Advanced & Strategic SEO | £500 – £1,000+ / month |
| Specialist | Digital PR SEO | From £1,000 / month |
| Specialist | Ecommerce SEO | From £1,200 / month |
| Specialist | International SEO | From £1,500 |
| Consultancy | SEO Advisory & Consultancy | £100 – £200 / hour |
All pricing is ex VAT and adjusted for site size and complexity. If your site is larger or ecommerce driven, scope is discussed before work begins so expectations are clear.
Table of Contents
One Off SEO Services
Some SEO services are best delivered as one off projects rather than ongoing retainers. One off SEO work is ideal when you need clarity, problem solving, or protection during a critical change, without committing to long term monthly activity. These services focus on diagnosis, correction, and safeguarding performance, giving you a clear understanding of where your site stands and what needs to be done next.
One off SEO services are commonly used by businesses preparing for growth, reviewing agency work, planning a redesign, or wanting an independent expert assessment. They are also useful for internal marketing teams who need specialist input without outsourcing SEO management completely.
Each one off service is scoped carefully based on your website size, platform, complexity, and risk level. Pricing reflects responsibility, depth of analysis, and the potential impact on your organic visibility. Recommendations are always prioritised so you know what matters most, what can wait, and where investment will deliver the strongest return.
If you later decide to move into ongoing SEO support, one off services often form the foundation for a long term strategy. You can explore how these services fit into a wider approach through my core SEO Services.
SEO Audits
An SEO audit provides a full, independent assessment of your website’s current performance and search visibility. Pricing typically ranges from £500 to £2,000 depending on site size, structure, and complexity. Audits include technical analysis, on page review, content assessment, and prioritised recommendations that clearly outline what is holding your site back.
A thorough audit looks beyond surface level issues. It examines crawlability, indexation, site architecture, internal linking, page performance, content depth, and search intent alignment. The goal is not just to identify problems, but to explain why they matter and how they affect rankings, traffic, and conversions.
SEO audits are ideal for businesses that want clarity before investing further, founders who want an independent view of their site, or internal teams that need expert direction. They are also commonly used when performance has dropped unexpectedly or when previous SEO work has not delivered results.
All findings are explained in plain language, with technical detail where needed, so you can make informed decisions with confidence. Audits are delivered with clear next steps, whether that involves internal fixes, development work, or ongoing SEO support.
This service is covered in more detail on the Technical SEO Audit page.
Technical SEO Fixes
Technical SEO fixes focus on resolving specific issues that limit search visibility or user experience. Pricing varies depending on the number of issues, platform involved, and level of development work required. Smaller fixes may start from £300, while larger technical clean ups or structural changes can range from £1,000 to £3,000 or more.
This service is typically recommended after an audit has identified clear technical barriers. Common issues include crawl errors, slow page speed, mobile usability problems, broken internal links, indexing inconsistencies, and structural weaknesses that prevent search engines from understanding your site properly.
Technical SEO fixes are practical and implementation focused. Rather than theoretical advice, the emphasis is on resolving issues correctly and safely, with minimal disruption to existing performance. Where development input is required, fixes are prioritised to reduce risk and maximise impact.
This service is particularly valuable for ecommerce sites, content heavy platforms, and websites that have grown without a clear technical framework. Addressing these issues early prevents long term performance loss and supports future growth.
Technical fixes work alongside broader optimisation, including On Page SEO, to ensure your website performs efficiently for both users and search engines.
SEO Migrations and Relaunch Support
SEO migration support protects your rankings and traffic during major website changes. Pricing typically ranges from £1,000 to £4,000 depending on site size, complexity, and level of risk involved. This service is priced based on responsibility, as mistakes during migrations can cause long term visibility loss.
SEO migrations include site redesigns, platform changes, domain moves, URL restructuring, or major content changes. Without SEO oversight, even well designed sites can lose years of organic growth overnight.
Migration support covers pre migration planning, URL mapping, redirect strategy, technical validation, and post launch monitoring. The goal is to ensure search engines understand what has changed and why, without treating the new site as unrelated or lower quality.
This service is essential for businesses investing heavily in redesigns or replatforming. It ensures your new site launches with a clean technical foundation while preserving existing authority and rankings.
SEO migration support is often combined with technical audits and ongoing optimisation as part of a wider SEO Services strategy.
Monthly SEO Packages
Most clients choose monthly SEO packages because SEO is an ongoing process, not a one time task. Search engines evolve, competitors change, and user behaviour shifts continuously. Monthly support ensures your site adapts and improves consistently rather than reacting after performance drops.
Packages are structured around continuous optimisation, monitoring, and refinement. This includes technical health checks, content improvements, authority building, and performance tracking. Work is prioritised based on impact, ensuring effort is focused where it delivers measurable results.
Monthly SEO is particularly effective for businesses that rely on organic search for leads or revenue. It builds momentum over time, strengthening visibility, trust, and conversion performance.
Packages are flexible and scaled to business size, competition, and goals, with clear reporting and accountability built in.
Small Business SEO
Small Business SEO retainers typically range from £500 to £800 per month and are designed for local services and smaller organisations that need consistent visibility without unnecessary complexity. This level of service focuses on strong foundations and practical improvements.
Typical inclusions are on page optimisation, local SEO support, technical monitoring, content guidance, and performance tracking. The aim is to build steady organic growth while maintaining clarity and control over spend.
Small Business SEO is ideal for companies competing locally or regionally, where visibility, trust, and reviews play a major role in customer decisions. It helps businesses appear when potential customers are actively searching, rather than relying on paid ads.
You can explore this approach further on the Small Business SEO page.
Growth Focused SEO
Growth focused SEO retainers usually range from £1,000 to £2,500 per month and are designed for growing businesses, ecommerce brands, and competitive industries. This level of service supports expansion, broader keyword coverage, and authority building.
Inclusions typically cover technical optimisation, content strategy, Digital PR SEO, link acquisition, and detailed performance tracking. The focus is on scaling visibility while maintaining quality and relevance.
Growth focused SEO supports businesses moving beyond foundational optimisation into competitive positioning. It helps capture higher intent searches, improve conversion journeys, and strengthen brand authority.
This approach often combines Content Strategy, Off Page SEO, and technical refinement into a single cohesive strategy.
Advanced and Strategic SEO
Advanced and strategic SEO retainers range from £3,000 to £5,000 per month or more and are typically used by larger brands or complex websites where organic search is a core growth channel.
This level includes advanced technical work, content systems, entity SEO, AI and generative search optimisation, and strategic consultancy. It is designed for businesses operating at scale or in highly competitive markets.
Strategic SEO focuses on long term positioning rather than short term wins. It supports brand authority, future proofing, and alignment with how search engines and AI systems evaluate trust.
AI driven discovery is increasingly important at this level, which is covered in more detail through AI SEO.
SEO Pricing for Specialist Services
Some SEO services sit outside standard monthly retainers due to their specialist nature, variable scope, or higher level of responsibility. These services are priced separately to reflect the depth of expertise required, the planning involved, and the potential impact on long term organic performance.
Specialist SEO services are often used by businesses facing specific challenges such as entering competitive markets, protecting existing rankings during change, or scaling organic growth across complex websites. They are also commonly used by in house teams who need expert input alongside internal execution.
Unlike general retainers, specialist SEO work is highly tailored. Pricing is influenced by factors such as site size, competition, technical complexity, and business objectives. Every engagement is scoped carefully to ensure the work aligns with realistic outcomes and measurable results.
These services can be delivered as standalone projects or integrated into a broader SEO strategy depending on your needs. In many cases, specialist SEO provides the leverage needed to unlock growth that standard optimisation alone cannot achieve.
Digital PR SEO
Digital PR SEO typically starts from £1,000 per month, with pricing determined by coverage goals, outreach intensity, and authority targets. This service focuses on earning high quality, relevant mentions and links from reputable publications, industry sites, and trusted platforms.
Unlike traditional link building, Digital PR SEO is rooted in credibility and relevance. The emphasis is on positioning your brand as a genuine authority rather than generating links at scale. This requires research, creative planning, relationship building, and careful placement, which is why pricing reflects strategic input rather than volume.
Digital PR SEO strengthens trust signals that search engines and AI systems increasingly rely on. When your brand is referenced by respected sources, it reinforces authority, improves visibility, and supports more stable rankings over time.
This service is particularly effective for competitive industries, growing brands, and businesses that need to strengthen their reputation as well as their rankings. It also supports conversion indirectly by building confidence before users even reach your website.
Digital PR SEO works closely with Off Page SEO, but goes further by focusing on narrative, brand positioning, and long term authority rather than purely technical link metrics.
Ecommerce SEO
Ecommerce SEO pricing usually starts from £1,200 per month and scales based on catalogue size, competition, and growth goals. Ecommerce websites require a different level of SEO strategy due to the volume of pages, technical complexity, and commercial intent involved.
This service focuses on improving product visibility, category page performance, internal linking structures, and overall organic revenue growth. Ecommerce SEO also addresses challenges such as duplicate content, faceted navigation, crawl efficiency, and prioritising high value pages.
Pricing reflects the time and expertise required to manage these complexities effectively. Larger catalogues, competitive verticals, and international ecommerce sites require more intensive optimisation and ongoing refinement.
Ecommerce SEO is especially valuable for businesses looking to reduce reliance on paid advertising and improve profit margins. Strong organic performance supports consistent sales while building brand authority in search.
You can explore this approach in more detail on the Ecommerce SEO page, where the focus is on scalable, sustainable growth rather than short term traffic spikes.
International SEO
International SEO projects typically start from £1,500 due to the technical and strategic complexity involved. Pricing increases with the number of regions, languages, and markets targeted.
International SEO requires careful planning around site structure, hreflang implementation, localisation, content strategy, and market specific search behaviour. Mistakes in international setups can lead to visibility loss, duplicate content issues, or the wrong pages ranking in the wrong regions.
This service is ideal for businesses expanding into new markets or operating across multiple countries. It ensures search engines understand which content should be shown to which audience, while maintaining authority and clarity across the site.
International SEO also involves competitive analysis at a regional level, as search behaviour and competition can vary significantly between markets. Pricing reflects the level of research, technical oversight, and coordination required.
When done correctly, international SEO supports scalable global growth while protecting existing performance.
SEO Consultancy and Advisory
SEO consultancy and advisory sessions are typically priced between £100 and £200 per hour. This service is designed for founders, marketing teams, and businesses that need strategic direction rather than hands on execution.
Consultancy is ideal when you need clarity, validation, or expert input on specific decisions. This may include reviewing an SEO strategy, supporting internal teams, advising on migrations, prioritising roadmaps, or assessing agency performance.
Rather than delivering tasks, consultancy focuses on decision making. You gain insight into what matters, what to avoid, and where to invest for the strongest return.
This service works well for businesses with internal resources but limited specialist SEO experience, or for leaders who want an independent perspective before committing to larger projects.
Why I Do Not Offer Cheap SEO Packages
Low cost SEO packages often rely on shortcuts, automation, or low quality tactics that can harm long term performance. These approaches may deliver temporary gains but frequently result in penalties, stagnation, or expensive recovery work later.
My pricing reflects hands on work, experience, and accountability. SEO requires time, consistency, and informed decision making, especially as search engines and AI systems become more sophisticated.
Rather than chasing volume, the focus is on quality, relevance, and sustainable growth. This protects your brand and ensures SEO efforts support long term success rather than short lived wins.
SEO as an Investment, Not a Cost
SEO should be viewed as a long term investment rather than a monthly expense. Unlike paid advertising, SEO compounds over time. Improvements made today continue delivering value months or even years later.
Strong SEO reduces reliance on ads, improves conversion rates, and strengthens brand authority across digital channels. It also supports visibility in AI driven discovery, where trust and clarity are increasingly important.
When approached strategically, SEO delivers one of the strongest returns of any digital marketing channel.
Choosing the Right SEO Pricing for Your Budget
The right SEO budget depends on how important organic search is to your business. If search visibility directly impacts leads, sales, or growth, SEO deserves meaningful investment.
I work collaboratively with clients to set realistic budgets that balance ambition with sustainability. There is always clarity around scope, priorities, and expected outcomes.
SEO pricing should feel transparent, justified, and aligned with results. That is how every engagement is structured.
Getting Started
If you are unsure which level of SEO investment is right for you, an initial consultation can help assess your website, competition, and goals. From there, pricing is tailored to what will deliver the strongest return.
SEO works best when expectations, priorities, and strategy are aligned from the start.
SEO Pricing and How My Services Are Structured
SEO pricing can feel unclear, especially in an industry where costs vary wildly and results are often poorly explained. My approach to pricing is simple, transparent, and based on the actual work required to deliver meaningful results. I price SEO based on scope, complexity, and impact rather than generic packages or unrealistic promises.
SEO is not a one size fits all service. Every website has different challenges, competition levels, and growth goals. For that reason, pricing is aligned to what your business genuinely needs rather than forcing it into a predefined box.
Pricing Built Around Real Work
SEO pricing should be transparent, fair, and aligned with the work required to deliver results. I do not offer generic packages or one size fits all pricing. Every website has different challenges, competition levels, and growth goals, so SEO investment is tailored to what your business actually needs.
What Influences SEO Pricing
Several factors determine how much SEO work is required and how pricing is structured.
The size and complexity of your website plays a major role. A small service based website with ten pages requires a very different level of effort compared to an ecommerce store with hundreds of product pages or a content heavy platform.
Competition is another key factor. Ranking in a low competition niche requires fewer resources than competing in saturated markets where established brands already dominate search results.
Your current SEO position also matters. Websites with technical issues, poor structure, or weak content foundations often need more upfront work before growth can happen.
Finally, your goals influence pricing. Whether you are looking for steady growth, aggressive expansion, or protection during a migration will affect the scope of work involved.
Here is a Full List of my SEO Services
- Keyword Research and Content Strategy
- On Page SEO
- Technical SEO Audits
- Link Building
- Local SEO
- SEO Copywriting
- Schema Markup
- Site Speed and Core Web Vitals
- User Experience Optimisation
- Off Page SEO
- Conversion Rate Optimisation
- Email Marketing
- SEO for New Websites
- Generative Engine Optimisation
- Content Audits and Pruning
- Competitor Analysis
- Performance Tracking and Reporting
- Ongoing SEO Management
- Digital PR SEO
- Entity SEO and Knowledge Graph Optimisation
- Ecommerce SEO
- WordPress SEO
- Shopify SEO
- AI SEO
- International SEO
- Voice and Conversational SEO
- SEO Consultancy and Advisory