SEO Consultant in the UK
As an SEO consultant in the UK, my work is rooted in understanding how people search, how websites behave, and which actions actually drive long-term organic growth.
I’ve supported websites across multiple sectors for small and medium businesses, delivering SEO audits, keyword research, content optimisation, site structure improvements, and performance reporting. I enjoy diving into the detail, identifying hidden opportunities, and translating complex data into clear, actionable plans.
Tools I Use Daily
I work confidently with a wide range of industry tools, including:
- SEMrush – keyword research, competitive analysis, site audits
- Google Analytics 4 (GA4) – performance tracking, user behaviour insights
- Google Search Console – indexing, diagnostics, search performance
- Ahrefs – keyword tracking, backlink analysis, competitive insights
- Screaming Frog – full site crawls, technical audits, error detection
- Google Tag Manager – event tracking, measurement setups
- Looker Studio – automated dashboards and performance reporting
- Yoast & RankMath – on-page optimisation for WordPress-based sites
- Surfer SEO – content briefs and optimisation scoring
- PageSpeed Insights & Lighthouse – Core Web Vitals and performance testing
- Keyword Planner – search volume research and PPC alignment
- Hotjar – behaviour insights, heatmaps, user interaction tracking
Excel & Google Sheets
Excel and Google sheets are a core part of my workflow, especially when handling large datasets or performance trends. I use Excel for:
- Keyword organisation, clustering, and prioritisation
- Competitor comparisons and gap analysis
- Technical audit data from Screaming Frog and Search Console
- Monthly and quarterly performance reports
- Traffic and ranking trend visualisations
- Pivot tables, formulas, VLOOKUP/XLOOKUP, conditional formatting
- Cleaning, merging, and restructuring large SEO datasets
It’s a key tool that allows me to analyse faster, spot patterns earlier, and communicate insights clearly.
How I Work
SEO changes constantly, and that’s something I genuinely enjoy. I stay up to date with algorithm shifts, evolving best practices, and new tools so every recommendation is grounded in what works today, not last year.
My approach is strategic, clear, and results-led. Whether I’m refining site structure, planning content, improving technical performance, or developing a long-term organic strategy, I focus on sustainable growth that actually moves the needle.
If you’re looking to improve your search visibility, refine your content, or build a smart, effective SEO strategy, I’d love to collaborate.